Shocker: Hillary Clinton is running for President in 2016. Wow. Breaking News! Well, not really. People pretty much knew it for months….years. Heck, the Ready for Hillary PAC had* offices across the hall from me.
So, over the weekend, Hillary’s campaign did a “soft launch” of her official run for President via social media starting with a YouTube clip**. The plan was to launch it to try to dominate the platform where young voters spend most of their time. But, much like democrat policies and programs, it was a bit short-sighted.
Fifteen minutes after the launch, a CNN reporter tweeted:
“15 minutes into Clinton campaign launch — only U.S. Twitter trend higher than “Hillary Clinton” is “#WhyImNotVotingForHillary”
Ouch. Two hours into the campaign and the mocking hashtag was still ranked at the top with #GameofThrones taking the second spot. Apparently a CNN contributor claimed that the #Hillary2016 hashtag only rose to where it was and stayed there was her campaign spending money like mad to make it trend***. Another CNN commentator said that the launch was “sloppy and underwhelming.”
Oh, but maybe those are GOP supporters and, of course, they are going to say that. But then you have evidence like this press release where it states, “she’s fought children and families all her career.” Oops. Maybe they need a better editor than the sloppy one they have now.
And the logo looks like someone threw it together in 10 minutes on MS Paint.
Finally, this is a woman who will be 69 years old when she takes office, if elected. I get the plan to reach out to a young audience using the platforms they use but I think it just provides fodder for mocking****.
If you plan on doing anything in social media, it better be savvy, well-thought out and succinct. Because 140 characters or a quick meme image is all you get and one mis-step can be a big disaster.
Yes, this is a very ‘Puter-esque post with the multiple footnotes…but you know what they say about imitation.
* Yep – had. They all of a sudden moved out last week. Drilled out the keycard pads (which they propped open the doors all day so I’m not sure what that was about) and the signage was gone.
** I started watching it and it felt like an ad…no really, like an ad for some product. The “Skip Ad” button wasn’t coming up so I bailed. Apparently, Hillary doesn’t show up until over 90 seconds into the clip. Yeah, with the short-attention span youth of today, that’s going to work. The only thing better would be if they spliced in this.
*** Given the staff I saw next door, I’m sure they got the memo: “Tweet and retweet that hashtag all day”
**** Set up for mocking? Gormogons? Yep. Check.
GorT is an eight-foot-tall robot from the 51ˢᵗ Century who routinely time-travels to steal expensive technology from the future and return it to the past for retroinvention. The profits from this pay all the Gormogons’ bills, including subsidizing this website. Some of the products he has introduced from the future include oven mitts, the Guinness widget, Oxy-Clean, and Dr. Pepper. Due to his immense cybernetic brain, GorT is able to produce a post in 0.023 seconds and research it in even less time. Only ’Puter spends less time on research. GorT speaks entirely in zeros and ones, but occasionally throws in a ڭ to annoy the Volgi. He is a massive proponent of science, technology, and energy development, and enjoys nothing more than taking the Czar’s more interesting scientific theories, going into the past, publishing them as his own, and then returning to take credit for them. He is the only Gormogon who is capable of doing math. Possessed of incredible strength, he understands the awesome responsibility that follows and only uses it to hurt people.