Quick Response

The picture on the left is called a QR Code – short for a Quick Response code.  You’ve probably started to see more and more of these around town.  Largely as part of some advertising campaign – maybe in the bottom corner of a print ad or on a banner at your local retailer.  It’s an efficient way to encode up to a little over 4,000 characters.  The QR code has its origins in the Japanese automotive industry in the mid-90s where it was used to track parts.  Since it was designed for rapid decoding (image to text or a numeric value), it logically grew into applicability with smartphones.  A mobile device with a camera and some processing power can rapidly convert these images for useful purposes.

The problem is that it has been a slow adoption process.  The market research firm, Comscore, estimates that only 6.2% of smartphone users are making use of this.  Largely, folks are scanning them at home.  I suspect that the lack of use publicly is due to a social stigma.  I think the younger generations will more openly hold their phone and capture the image using their QR Reader app than the digital immigrant generations.  It’s actually a great way to capture bookmarks for websites or other information quickly.  Why don’t you take this opportunity to practice – take out your smartphone and take a take a quick scan of the image on this post.  I’d suggest bookmarking it.  Of course, if you’re reading this on your smartphone, I’d like to see a pic of you scanning the image…maybe use your smartphone’s camera.

About GorT

GorT is an eight-foot-tall robot from the 51ˢᵗ Century who routinely time-travels to steal expensive technology from the future and return it to the past for retroinvention. The profits from this pay all the Gormogons’ bills, including subsidizing this website. Some of the products he has introduced from the future include oven mitts, the Guinness widget, Oxy-Clean, and Dr. Pepper. Due to his immense cybernetic brain, GorT is able to produce a post in 0.023 seconds and research it in even less time. Only ’Puter spends less time on research. GorT speaks entirely in zeros and ones, but occasionally throws in a ڭ to annoy the Volgi. He is a massive proponent of science, technology, and energy development, and enjoys nothing more than taking the Czar’s more interesting scientific theories, going into the past, publishing them as his own, and then returning to take credit for them. He is the only Gormogon who is capable of doing math. Possessed of incredible strength, he understands the awesome responsibility that follows and only uses it to hurt people.